Climate news for your weekend: Princeton divestment, fake Chevron ad, Meta tracking Scope 3 emissions

Curious about what happened in climate news last week? Read about Princeton’s divestment from fossil fuels, an ad created by Adam McKay calling out gas industry greenwashing, and more.

By Helen So

September 30, 2022

Nassau Hall, which sits just beyond Princeton's gates, in morning light with fall foliage

Before we dive into the climate news for the week, we hope everyone is staying safe in light of Hurricane Ian.

Princeton divests from 90 fossil fuel companies

After a decade of activism from students, faculty, staff and alumni, Princeton has committed to divesting from 90 fossil fuel companies, all of which are “active in the thermal coal or tar sands segments of the fossil fuel industry”.


This pledge is a monumental step for the University. Princeton has invested $1.7 billion into fossil fuels, and the University has received $26.2 million in research funding from oil and gas companies.


“The University will also establish a new fund to support energy research at Princeton, in part to offset research funding no longer available because of dissociation.”


Divest Princeton says that they will keep fighting for “full divestment and the end to all fossil fuel funding of research on campus.”

greenhouse gas emissions

Director Adam McKay creates fake Chevron ad, mocking greenwashing

Wheat field during sunset, which is common imagery used to evoke environmentalism in greenwashed corporate ads

Over stock footage of tranquil landscapes and happy families, a calm voice narrates, “We have billions and billions of dollars to pay for this commercial time… all so that you will be lulled into a catatonic state that makes you forget one single fact: Chevron is actively murdering you.”


Here’s the video. It’s definitely worth a watch. Remember to turn on your sound!

Climate Club announces Meta and Bain as customers for their product that helps employees track their carbon emissions

Exciting news in the climate startup community! Climate Club, which recently announced it raised $6.5m in seed funding, is helping large companies like Meta and Bain track emissions generated by employees and suggest ways to reduce their footprint.

Generally, employees contribute to a company’s Scope 3 emissions, which are emissions associated with a company’s value chain that aren’t directly emitted by the company through manufacturing (Scope 1) or through its energy sources (Scope 2). The emissions Climate Club will track include business travel, company-purchased food for employees, and associated waste.

Climate Club will also be working to build sustainability solutions throughout Facebook’s various departments, and to organize ideas by Bain’s employees, such as the reduction of single-waste plastics and “plant-forward meal stipends”. It’s exciting to see this platform launch and address the complicated world of Scope 3 emissions.

Photograph of rush hour traffic at night

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